Club Innovation - Gamification, a serious business

How to set up effective gamified courses!

Event in French

Gamification, nudge, dark patterns, so much anglicism and technical jargon to untangle.

We invite you to come and explore this jungle, and learn in concrete terms what lies behind the term gamification, what its uses are, and how to implement gamification strategies to facilitate the adoption of a change or to sell a product.

Also on the program: the pitfalls to avoid when setting up a gamified course, best practices and emblematic case studies!

This event is open to all: entrepreneurs, innovators, marketers, designers and the curious!

PRACTICAL INFO

Advance registration required
- Free for students
- 5 € for life long members
- 15 € for non-members et guests
- The participation fee includes access to the workshop and a cocktail.
Held on our Paris campus, 9 rue d'Athènes 75009 PARIS

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Wednesday 24 January 2024
19:00 - 21:00 (GMT +1)

Rennes School of Business - Paris Campus
9 Rue d'Athènes
75009 Paris
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Free Students
5 € Contributing alumni
15 € Non-contributing alumni and guests

Registration closed

Speakers

Michael BUROW

Co-founder and gamification expert

FIDBAK

Co-founder of Fidbak.io with Alexandre, Michaël facilitates gamification workshops. Together with Alexandre, he created Gamifi'cartes, a card game for facilitating workshops dedicated to boosting the commitment of project stakeholders (internal or external).

Alexandre DUARTE

Co-Founder and gamification expert

FIDBAK

An expert in gamification and co-founder of Fidbak.io, he helps companies integrate gamification approaches to facilitate change during transformation projects.

Alexis CHEVALIER (MSc IM, 2019)

A P26 alumnus, Alexis has managed the launch of several video games at Focus Entertainment, Ubisoft and Xbox using gamification levers. He recently founded an independent studio, Better With Dragons.

Gladys Diandoki

Content Designer & Conversation Designer | Inclusive Design | Author

Gladys is a freelancer specialized in content creation, she is an expert in UX design and works on user engagement with a particular focus on design ethics. She has worked for major brands such as Air France, Louvre Abu Dhabi, Renault and Ornikar.

Location